Lisa Terry
Editorial Services

Still More Work Pages

Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, WorkDudes to Dads: Advertising Age white paper (fee-based)
In this report for Ad Age Insights, my assignment was to take a deep dive into the many ways men's lives today represent a significant departure from those of their fathers and grandfathers, looking closely at where the generations agree, and disagree and where the behavior is changing towards their home life, work, shopping, media and how they spend their free time.
Insight to Shelf: Shopper Marketing in Action
The assignment for this final report in an Advertising Age quarterly series on Shopper Marketing was to focus close up on five real-world examples of shopper marketing principles in action.
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